Had a great spot aired on Mix94.5 or Hit92.9 this year? Don’t forget to enter the White Horse Award (formerly Radio Writers Award) every month.

This prestigious award has seen Southern Cross Austereo honour worthy writers with $20,000 cash every year for the last 25 years, and raised the standards of Perth radio advertising to some of the best in the world. The White Horse Awards have launched careers, pushed for promotions and, without sounding too soppy, changed people’s lives.

And (while we do like to steal most of the glory) it’s not all about the writers. The winning client also receives $20,000 worth of added value airtime on Mix94.5 and/or Hit92.9, making it a fantastic business proposition for media planners and buyers as well.

So How Do You Enter?

Your ad can only be entered once in the month that it was first aired, with the annual judging period being 1 July – 30 June. Entries close on the 10th of each month.

The two entries that receive the highest votes each month become finalists for the ultimate prize, awarded at the PADC Skulls in November.

This unique award plays a huge part in maintaining the high standard of creativity we’ve all come to expect from radio in Perth. In fact, it’s one of the few places where creatives and writers sit on a truly equal playing field internationally, because you don’t need a huge budget (or a giant team of collaborators) to make something truly special.

White Horse alumni and Meerkats’ Creative Director Rikki Burns put it best, saying that, “As budgets become stretched, those who still choose to sponsor the creative industries in WA are valuable beyond words. You’re the ones who understand that creativity, innovation and big ideas are the only things that will keep our industry moving forward in a meaningful way.”

If you’ve got a cracking radio idea, please support great creativity and make sure you’ve got a Southern Cross Austereo station on your media plan. The future of great local radio depends on it!

Enter here at the White Horse Award.






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